Some Tips in Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
You can also create a logo from a single point. Examples of this are first letter of one of the partner’s names. Better still if most of the partners have the same letter in their names. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. If you are Zanes Law, then you can use the letter Z to be part of your logo.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.